As more non-skaters adopt the Thrasher logo for its aesthetic appeal, Thrasher faces the danger of losing its deep connection with the skateboarding community that once defined it.

The Thrasher Truck Tour reconnects with the skate community while celebrating local scenes and emerging talent. Hitting iconic parks across the country, the truck hosts sessions and contests where skaters can ride, compete, and win Thrasher merch and cash—fueling authentic, grassroots skate culture.