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As more non-skaters adopt the Thrasher logo for its aesthetic appeal, Thrasher faces the danger of losing its deep connection with the skateboarding community that once defined it.
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THE THRASHER TRUCK. 3 SEMI TRUCKS WITH A HALF PIPE ON THE BACK… YES, A HALF PIPE.
Skaters can track the truck’s tour across the USA online and meet up with Thrasher in the biggest cities across America.
Thrasher
Introducing the Thrasher Truck Tour — a cross-country journey where Thrasher and the world’s best skaters will stop in iconic skate cities to celebrate, document, and reconnect with the roots of skateboarding culture.
SOLO PROJECT. 2024