The UPS Store feels disconnected from young Gen Z small business owners and believes this audience is largely unaware of the services it offers.

Belief Insight: Gen Z believes that starting their own small business is empowering. It allows them to escape the 9-5, defy harmful stereotypes about their generation’s work ethic, and control what they spend their time on.

Behavior Insight: Entrepreneurship is risky, and many Gen Z individuals believe it takes a lot to start a business. Combined with the fear of failure and the social judgment/consequences that can come with it, this deters many from ever trying.

Big idea or weird idea, we’re all in. Your first step starts here.