Online, people question how something so affordable (Bar-S’s $1 hot dog pack price) can still mean good quality?

But Bar-S isn’t cheap because of its quality. Bar-S is able to keep its low prices because millions of Americans keep choosing it over and over again. In fact in 2026 Bar-S celebrated 20 consecutive years as the #1 best hot dog brand in the United States. After two decades together, this isn’t just a purchase. It’s a relationship.

After 20 years together, Bar-S decided it was finally time to call the relationship for what it is: love.

So on National Hot Dog Day, Bar-S popped the question to America. Bar-S proposals appeared everywhere.  each one inviting people to say “yes” to Bar-S. Those who accepted were entered for the chance to win a lifetime supply of Bar-S hot dogs. Turning 20 years of everyday purchases into something bigger: A public declaration of love.