Online, people question how something so affordable can still be good. But Bar-S isn’t cheap because of its quality. Bar-S is affordable because millions of Americans keep choosing it. Because after two decades together, this isn’t just a purchase. It’s a relationship.

After 20 years together, Bar-S decided it was finally time to call the relationship what it is: love.

So on National Hot Dog Day, Bar-S popped the question to America. Bar-S proposals appeared everywhere.  each one inviting people to say “yes” to Bar-S. Those who accepted were entered for the chance to win a lifetime supply of Bar-S hot dogs. Turning 20 years of everyday purchases into something bigger: A public declaration of love.