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Polycystic Ovary Syndrome (PCOS) affects 1 in 10 women and is one of the leading causes of infertility, yet it remains severely underdiagnosed — with up to 70% of affected women never receiving a formal diagnosis.
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Solving for PCOS can feel like a puzzle. When women with undiagnosed PCOS symptoms aren’t taken seriously, it leaves them feeling invisible and dismissed— they actively seek spaces, tools, and communities that validate their experiences and legitimize their struggles.
OBSERVATIONS
36.5% of PCOS lookalike are among the top mobile gaming enthusiasts
28.1% of PCOS lookalikes fall within the top ranks for internet research preference
8.9% rank in the top segment for online magazine/newspaper subscriptions
* PCOS Lookalike: Undiagnosed women exhibiting PCOS symptoms.
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Unpuzzle PCOS is an awareness campaign that encourages women to identify the symptoms of PCOS for themselves through interactive puzzles and games, empowering them to have more informed conversations with their doctors.
Unpuzzle PCOS
HEALTH SHOULDN’T BE A GUESSING GAME.
While most awareness campaigns simply inform, we aimed to engage. Through interactive games, we created an experience that empowered women to recognize the symptoms and effects of PCOS firsthand.
Awards: 1st Place in the 2025 Publicis Health Internship Pitch Competition.
Role: Art Director
CASE STUDY: UNPUZZLE PCOS
NYT GAMES ACTIVATION
On Sept. 1 (National PCOS Day) NYT Games will have PCOS related words featured in the Mini and Connections.
UNPUZZLEPCOS.COM
Visitors can find recourses to learn more about PCOS and find support from others with PCOS.
PCOS RISK PROFILE
Visitors can take the Risk Profile quiz to see their risk of having PCOS. This is not meant to be a diagnosis but a conversation starter with doctors.