• Get an audience that doesn’t typically watch the NBA to engage.

  • For one of the most expressive audiences there is Elderly 75+ are often not a part of the conversation when it comes to culture or basketball.

    They are full of life and want to be seen and heard in media but they are never the focus and, therefore often choose not to engage.

  • We will show the elderly community that the NBA does see them as a priority.

    To show this we gave the elderly community what any other athlete or celebrity gets when they are worth hearing… signature shoes.

    Introducing… THE OG1’s

NBA - OG1’s

The OG’1s - The First Accessible Basketball Shoe for the Elderly

Role: Art Director. I designed the OG1’s, OOH, and produced and edited all videos.

Copy: Arielle Zane

Out Of Home

we’ll generate even more hype for the official drop with OOH. Placed outside of stadiums, billboards will feature elderly fans with as much audacity as their new shoes.

In Stadium

Throughout the season, elderly fans will lead the noise in stadiums, not just add to it.

In Stadium

Throughout the season, elderly fans will lead the noise in stadiums, not just add to it.

On Social

We’ll tie it all together with a social series where senior fans can comment on plays in real time, using the vehicle they know better than anyone: the voicemail.