• Dropping 12 custom Jeeps over 12 months, from where, you may ask?

    The SKY.

  • With only less than a month between shoots our team had to go beyond from the traditional methods, implementing a mix of AI + CGI + Real footage to create interacitve videos that would engage audiences.

  • 176M impressions. 36M views. Six months in. Half the country reached. Each one sold out.

Jeep - 12 for 12

Role: Used AI and traditional Graphic design to help concept, create, edit, and produce drop 9: Jeep Laredo.

Art Director: Me, Senior AD: Pablo Del Real, ACD Art: Lara Israelson, ACD Copy: Nicky Minsky, Group VP CD: Frank Gomez, Agency: Razorfish Miami

DROP 6: REWIND

Other Drops

DROP 3: 85TH ANNIVERSARY

DROP 2: WHITECAP

DROP 5: ROCKSLIDE

DROP 1: MOAB 392

DROP 4: WILLYS 392